From Leadership Development to Organizational Performance

Seduire International works at the intersection of leadership development and organizational performance.

That distinction matters.

Because organizations don’t develop leaders simply to create better leaders.

They develop leaders because stronger leadership should eventually produce stronger organizational outcomes.

Better Leadership → Better Alignment → Better Execution → Better Performance

That is why our engagements connect leadership development to the organization’s larger performance environment.

We examine the relationship between:

People

How are leaders and employees communicating, collaborating, making decisions, building trust, and maintaining accountability?

Processes

Are workflows, expectations, responsibilities, and decision paths helping people perform—or creating unnecessary friction?

Systems

Do organizational structures, performance management practices, technology, policies, and support systems reinforce the behaviors and outcomes the organization needs?

And ultimately:

What impact are those conditions having on Productivity, Efficiency, and Profitability?

We Don’t Start With a Program. We Start With the Problem.

You may need executive coaching.

You may need leadership development.

You may need consulting.

You may need a workshop.

You may need an organizational assessment.

Or you may need a combination of several interventions.

The objective is not to sell your organization a predetermined solution.

The objective is to understand the performance challenge, identify the conditions contributing to it, and determine the most appropriate path forward.

That is the Seduire approach.

DIAGNOSE

Identify the leadership and organizational conditions affecting performance.

ALIGN

Identify the leadership and organizational conditions affecting performance.

DEVELOP

Build the leadership capabilities and organizational practices necessary to improve performance.

IMPLEMENT

Turn insights and strategies into practical action.

MEASURE

Evaluate the impact on Productivity, Efficiency, and Profitability.

Who We Work With

Seduire International partners with organizations and leaders who recognize that leadership effectiveness and business performance are inseparable. Our work is designed for:

Executives & Senior Leaders

Strengthen leadership effectiveness, executive presence, communication, decision-making, and organizational influence.

Mid-Level & Emerging Leaders

Build the capabilities required to successfully transition from managing work to leading people and performance.

Leadership Teams

Improve alignment, accountability, communication, trust, execution, and team effectiveness.

Human Resources & Learning Leaders

Create leadership development initiatives connected to meaningful organizational outcomes.

Organizations Experiencing Performance Friction

Identify the conditions behind recurring issues involving accountability, execution, communication, workflow, leadership alignment, or organizational performance.

Meet the Founders

Granison Shines - Co-Founder & Chief Executive Officer

CEO, Speaker, Trainer, and Executive Leadership Coaching Specialist on Verbal & Non-Verbal Communication Confidence & Leadership Confidence, Accountability, Process Improvement & Optimization.
Author of 2 books: 1) “Let In But Left Out – Leadership, Faith, & Knowledge in the Age of AI, Coronavirus, and Fake News” 2) “The Essentials of Verbal & Non-Verbal Communication” (in progress).
Creator of the following programs & processes with over 97% success rate –
1) The Communication Blueprint, 2) F.A.U.L.T. Leadership, & 3) T.R.U.T.H. Accountability, 4) B.O.S.S. MethodTM (Business Process Management / Business Process Optimization).
Over 20 years of coaching, training, and consulting experience. Worked with Executives, Coaches, Entrepreneurs, Speakers, and Consultants master the skillset of Communication, Leadership, & Accountability. Resulting in clients increasing productivity by 172%, increasing their acquisition of new customers by 238% and increasing profit dollars over 300%.
Delivered thousands of online and offline presentations for keynotes, training, and consulting engagements.
Worked with companies in industries such as: high tech, life sciences, pharmaceuticals, higher learning institutions, healthcare / mental health services, financial services, general manufacturing industries, real estate, mortgage, telecom, non-profit, and more.
MBTI Test Results – ENFJ-A (The Protagonist). 2.5% of the US population.
View more information here – https://www.linkedin.com/in/granison/

Yasmin Murray - Co-Founder & Chief Operating Officer

An Entrepreneur, International Speaker, Mentor and Coach. Core competencies and dedicated to coaching in Communication, Leadership, & Accountability and 44 Leadership Soft Skills to Entrepreneurs, Executives, and Career Individuals.
Author: “The Essentials of Verbal & Non-Verbal Communication” (in progress).
Over 30 years of direct Leadership experience.
Over 16 years of experience in coaching, mentoring, training and development of executives and career professionals.
Worked with Fortune 500 companies directing all aspects of Business Development with focus on interpersonal skills, team building, leading, and training cross-functional teams, while managing entire business operations.
Repeated success in providing excellent customer service and ensuring maximum client satisfaction and retention to enable the achievement of full business potential.
Delivered seminars, webinars, and coaching sessions over the last 20 years on performance improvement and leadership development.
Worked with companies in industries such as: high tech, life sciences, pharmaceuticals, higher learning institutions, healthcare / mental health services, financial services, general manufacturing industries, real estate, mortgage, telecom, non-profit, and more.
MBTI Test Results – ESTJ-A (The Executive). 8.7% of the population.
View more information here – https://www.linkedin.com/in/yasmin-m-070a1431/

Top Reasons Why Organizations Hire Us

✔️ We are ultra-responsive and can move quickly.

✔️ We offer a great value because your overhead is low.

✔️ We bring niche expertise in Verbal & Non-Verbal Communication, Leadership Communication, and Accountability.

✔️ We can easily and quickly customize our program for your organization.

✔️ Innovative and interactive approach to improving and learning new skills.

Meet Your Trainers / Coaches / Consultants

Kishore Angard

Executive Leadership Coach

Kishore Angard is an exceedingly driven, growth-oriented business executive with over 34 years of experience in the automotive industry, including more than 25 years in leadership roles. As a former General Manager and CEO of an automotive group in the Caribbean, he has excelled in strategic decision-making, relationship building, and operational excellence.

Yasmin Shines

COO, Speaker, Author, Trainer, Communication Coach

Mrs. Yasmin Shines is an Entrepreneur, Speaker, Trainer, and Coaching professional with a focus on Verbal & Non-Verbal Communication Confidence, Leadership Communication Confidence, 43 different Leadership skills.

Granison Shines

CEO, Speaker, Author, Executive Coaching Specialist

Over 27 years of progressive experience in Consulting, Leadership, Coaching, Training & Development, Business Marketing, and Growth / Development Strategies.

T.R. Richardson

Leadership & Communication Consultant

For the past 10 years, T.R. has been training, coaching, and empowering entrepreneurs and career professionals with the skills and tools they need to improve their body language and non-verbal communication. In the process, he's helped employees foster higher quality and more productive relationships with clients, developed charisma and presence in corporate level leadership and entrepreneurs, and consistently improved client’s productivity and team moral, by using a combination of coaching, workshops and soft skills to improve team connectivity.

Frank Shines

Author, Business Coach, Lean Six Sigma Blackbelt

Lead RTI Surgical's Lean Six Sigma and process automation efforts in order to reduce complexity and drive operational excellence in Tissue, Spine and Sports Medicine.

Al Gleason

Author, Communication, Leadership, & Accountability Coach

Dedicated Organizational Development Professional with 10+ years of service maximizing potential of others. A self-motivated business specialist that uses innovation and creativity to maximize achievement.